e-tractions | Microsites

Microsites

HP
	HP hired e-tractions as a critical development partner for their "Change Artists" campaign, a thought-leadership platform that allows HP to maintain an ongoing dialogue with senior IT executives. As the campaign's technical lead, e-tractions and the EnterAct™ platform have been able to seamlessly integrate and manage all of the Change Artists elements, including webcasts, archived video, media, white-papers and other online tools.
Progress Software
	Utilizing video, webcast episodes and translation into several languages, e-tractions assisted Progress with custom microsites. These custom microsites depend on EnterAct to run without a hitch and the end result was a full-featured marketing blitz or the Innovators Powered by Progress campaign. Key innovators included Volvo and BGN, The Netherland's premier book retailer.
Lunesta - Fact or Fiction
	With its eye-catching design and clever copy, Fact or Fiction engages visitors and effectively directs them to deeper content within the Lunesta.com site. We call this alternative navigation.
Snowglobe - Get Some Sleep.com
	Ah yes, the mysterious snow globe, On that fateful foggy December eve in 2002, someone came across the site and sent the snow globe to a few friends. Four weeks and 200,000 visits later, e-tractions had grown its fan base on three continents. Viral marketing can be a beautiful thing. In 2005, the Getsomesleep.com snow globe was unleashed on the world in preparation for the launch of Lunesta. After over a million shakes the magical orb proved it hasn't lost it's touch.
PTC
	In only 4 months, PTC and e-tractions developed an event landing site, and three promotional events that successfully registered engineers for a webcast product announcement and drove traffic on the day of the event.
The Museum of Science - The Lord of the Rings Exhibit
	When the Museum of Science acquired the rights to be the first North American site for the Lord of the Rings exhibit, they asked e-tractions to deliver an online marketing initiative. e-tractions augmented free media from broadcast partners and Museum sponsors with banner placements to create a regional buzz. The result was a program that delivered 75% more ticket sales than forecast.
AMC MonsterFest
	AMC TV and their agency Hothouse Inc. wanted to create a combination TV/online campaign to drive viewership during the week of Halloween. Hothouse Inc. researched various Internet marketing companies and approached e-tractions to use our Theme Promotion, a tested and highly effective way to combine promotions and direct response marketing techniques.
Scansoft
	ScanSoft®, a leading provider of speech processing technology, is taking advantage of e-tractions and the EnterAct marketing software platform to create hundreds of custom sales and marketing microsites.
Bearing Point VOiP
	BearingPoint is adept at creating Thought Leadership, that elusive quality that says they know more than anyone about an important topic. When BearingPoint wanted to add an Internet strategy, they came to e-tractions. e-tractions built multiple thought leadership microsites that provided BearingPoint with unprecedented insight into online demand generation. The VoIP program has logged an impressive 30x ROI.
BJs
	BJ's needed to conduct a small, low risk test to find out whether Internet marketing might be an effective way to identify and collect opt-in registration information on their current members and to see whether it might also prove effective at getting non-members to come and try shopping at one of their clubs.
Avnet
	Avnet needed to convince engineers to use Avnet designs during the critical product development phase. To this end, they worked with Design News to implement a media campaign to drive engineers to Reference This!, an e-tractions site featuring a new product each month. In its second year, Avnet is thrilled with the lead generation and increased product awareness.