The technology industries have been pioneers in the use of the internet as communication and marketing tool and continue to innovate in a variety of ways. Many technology companies market exclusively through websites and Internet-based programs. As a result from having developed hundreds of campaigns for leading technology companies, the PeerEngage team has assembled a vast array of best practices, tools, software modules and measurement systems that allow clients to deploy effective marketing programs that work. A typical campaign includes building email lists for prospecting, driving registrations for sales events such as webinars and creating awareness for existing products in new markets or new product launches.
HP Change Artists is thought leadership at its best. See how PeerEngage and the HP team broke new ground with a variety of web technologies.