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ADWEEK Eastern Edition - March 20, 2000
KIPP CHENG
Copyright 2000 Information Access Company. All rights reserved. COPYRIGHT 2000 BPI Communications, Inc.

e-tractions Unveils Interactive Modules

Following a month-long beta test period, Web marketing firm e-tractions today unveiled its roster of "entertainment concepts" aimed at Web publishers who want to create stickiness on their sites and promote user action.

According to Kim Shah, vice president, sales and marketing at e-tractions, the Bedford, Mass.-based company develops interactive entertainment modules that can be adapted for and incorporated into e-businesses such as ASP providers, portals or e-commerce sites. These modules can take the form of e-mail lists, say, or interactive games--such as [Propaganda.sup.TM], a game designed for a variety of trivia styles and game-show concepts--that also serve as vehicles to obtain user data through an opt-in process.

Shah said that e-tractions was currently recruiting customers.