View all news articles >>

MIMC (Massachusetts Interactive Media Council, Inc.) Newsletter - May 2001

e-tractions

e-tractions, a Bedford-based developer of online promotional games and viral marketing campaigns, was selected as a finalist in the 2001 REVOLUTION MAGAZINE AWARDS for Viral Campaign Of The Year for their self-promotional game Whack-a-Flack (www.whackaflack.com). The game was sent to a targeted mailing list of 15O journalists, and resulted in coverage in twelve major marketing magazines, and appeared on the ABC television show DOTCOMEDY.