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View all press releases >>February 18, 2003
e-tractions Launches EnterAct 2.0(tm) Designed to Develop, Track, and Optimize Internet Marketing Campaigns e-tractions wins DEMO God award for product and presentation
SCOTTSDALE, AZ - February 18, 2003 - Demo 2003TM Conference e-tractions was awarded a prestigious DEMO GodTM award at DEMO 2003 in Scottsdale, AZ. e-tractions launched EnterAct 2.0TM to a select, global audience of Fortune 500 companies, media, and venture capitalists.
"Chosen for their style, passion, and clarity, a DEMO God has a unique ability to spot a great product and position it in the market, to show off it's most compelling features, differentiate it from other products -- and along the way entertain a tough and critical DEMO audience," said Chris Shipley, Executive Producer.
DEMO 2003 is the second appearance for e-tractions -- e-tractions was launched at DEMO 2000 just five months after forming the company. "DEMO is a great platform for validating a new product and jump starting it in the market. It was a privilege to be selected for DEMO 2003 and a honor to be selected DEMO God from so many great companies," said Michael Gauthier, President of e-tractions.
The annual DEMO conference focuses on emerging technologies and new products, which are hand-selected by executive producer Chris Shipley from across the spectrum of the information technology marketplace. The DEMO conference has earned its reputation as the singular event that consistently identifies tomorrow's cutting-edge technologies. DEMO has served as a launch pad for companies such as Palm, E*TRADE, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters.
e-tractions was formed in 1999 to provide Internet marketing products and services to B2B and B2C clients and their agencies. Current economic conditions are driving leading companies to use Internet marketing to quickly launch actionable, measurable, high ROI campaigns. This emphasis on lean marketing has resulted in the launch of nearly 100 e-tractions campaigns for companies such as Procter and Gamble, History Channel, Shell Oil, Johnson and Johnson, Polaroid, and numerous not-for-profit, consumer, and technology clients. For additional information, visit www.e-tractions.com or contact e-tractions at 781-276-1800.