View all press releases >>

BOSTON, MA Feb. 20, 2001--PRNewswire

e-tractions Designs 'Knockout' Online Marketing Campaign For Traffic Builders To Promote Client Visibility at Trade Events

Engaging Web-Based Entertainment Helps Reduce Customer Apathy and Generate Foot Traffic and Business Leads

e-tractions, the leading Internet Marketing Campaign Company, and Traffic Builders, a leading provider of on-site and on-line promotion marketing solutions, today announced a partnership to produce attractive, attention-grabbing marketing promotions for trade show marketing campaigns. e-tractions' tools for creating engaging online marketing campaigns will combine with Traffic Builders' vast expertise in trade show promotions to create a new set of products for increasing booth activity and draw at trade shows.

Quickly capitalizing on the new relationship, the companies have produced their first joint endeavor, a live trivia competition dubbed "Knockout." Built upon e-tractions' EnterAct™ software platform for use by Traffic Builders' customers, the game is a trivia challenge using card scanners to collect player contact information, while engaging booth visitors and gaining brand recognition for the hosting company. Players are asked a total of 10 questions including two permission-marketing questions for which they receive bonus points.

At a recent trade show, 1,448 attendees participated in the Knockout Trivia Challenge. In response to the two permission-marketing questions, 85 percent of participants said the promotion attracted them to that specific area of the trade show and 91 percent of participants said that they would like a second chance if the promotion were offered online.

"Knockout is another example of how EnterAct™ can enable a new area of creativity and innovation in tradeshow marketing. The relationship means e-tractions and Traffic Builders' complementary products and services set a new standard in trade show-specific online marketing campaigns," said Mike Gauthier, President and CEO of e-tractions. "The success of our very first co-campaign, Knockout, is a proof-point that demonstrates the business-building value of targeted, interactive marketing at corporate events."

e-tractions provides technology that enables clients to create entertaining, branded, online marketing campaigns, mainly in the form of games that mesh with the clients' business objectives and cost-effectively promote visitor interaction and customer acquisition. Traffic Builders creates and delivers strategic on-site and on-line promotion marketing solutions that combine memorable customer experiences with exciting competitions and premium quality prizes, to help clients deliver the right traffic to their trade show booths and Web sites, capture customer data and generate qualified leads.

About Traffic Builders
Traffic Builders is the nation's leading on-site and on-line promotion marketing expert. Using its SMART Approach™ to promotion development, combined with proven interactive promotional experiences, Traffic Builders helps leading companies and organizations around the world attract the right target audience to trade shows, special events, and the Internet to generate results that are truly measurable -- both quantitatively and qualitatively.

About e-tractions
e-tractions, the Bedford, Mass.-based Internet Marketing Campaign Company, was founded in August of 1999 by a team of executives with expertise in the Internet, entertainment, health care and Information Technology industries. e-tractions EnterAct™ technology provides a rapid development environment that can be used by a client's technical staff, freelance designers, agencies, or the e-tractions in-house creative staff to launch targeted marketing campaigns on the Web. Given the range of possible EnterAct solutions, e-tractions campaigns appeal to all market segments, are highly targeted, have no variable cost and give visitors instant rewards for their loyalty. Clients profit from qualified customer traffic, more purposeful and engaging customer dialogue; better information for decision making and greater conversion rates from visitors into loyal customers. e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs.