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BOSTON, MA - FEBRUARY 22, 2001 --PRNewswire

e-tractions Names Seasoned Investment Professional Hal Shear to its Board of Directors

Shear to Work with e-tractions to Crystallize Business Initiatives and Assist with Financial Strategies

e-tractions, the leading Internet Marketing Campaign Company, has named Hal Shear, a professional director and veteran financial and management advisor, to its Board of Directors.

Shear, the founder of Research Investment Advisors Ltd., a firm specializing in accelerating the success of early stage companies and assisting mature companies gain liquidity, will work aside e-tractions' senior management team providing the highly-successful start-up company with strategic advice to create a greater valuation and build the company both internally and externally.

"Hal's impressive track record and experience advising and managing accelerating businesses' growth patterns was exactly what we were looking for in a director," said Michael Gauthier, president and CEO of e-tractions. "Not only has he played a major role in helping high-tech companies strengthen their financial roots, but he is highly-respected in the high-tech community."

Shear currently serves on the board at four thriving companies including: InsiteOne, DriverSide, Roll Systems and CAPV, and is the advisor to the CEO of Archer Development. He has also served in various high-level roles in community organizations. Shear is the chairman of the New England and the Silicon Valley Chapters of the National Association of Corporate Directors (NACD), a professional association of directors concerned with issues of corporate governance. In addition, Shear serves as a national faculty member for NACD, offering seminars in "The Effective Entrepreneurial Director" and "The Board and Corporate Strategy." He was a commissioner on the NACD's Blue Ribbon Commission on Strategy and the Board, and has been a guest lecturer in the Babson College MBA program for many years.

"e-tractions has continually impressed me with their creativity and business acumen. I am very excited to be a part of the company at a time when there is solid momentum and exciting ventures on the horizon," Shear said. "Based on my experience, I believe they have made very solid business decisions in the past and I look forward to being a part of the decision-making process that will propel the company forward in the future."

About e-tractions
e-tractions, the Bedford, Mass.-based Internet Marketing Campaign Company, was founded in August of 1999 by a team of executives with expertise in the Internet, entertainment, health care and Information Technology industries. e-tractions EnterAct™ technology provides a rapid development environment that can be used by a client's technical staff, freelance designers, agencies, or the e-tractions in-house creative staff to launch targeted marketing campaigns on the Web. Given the range of possible EnterAct solutions, e-tractions campaigns appeal to all market segments, are highly targeted, have no variable cost and give visitors instant rewards for their loyalty. Clients profit from qualified customer traffic, more purposeful and engaging customer dialogue; better information for decision making and greater conversion rates from visitors into loyal customers. e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs.