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BOSTON, MA Feb. 26, 2001 -- PRNewswire

e-tractions Names Former CEO of Engage To Its World Class Board of Advisors

e-tractions Calls On Paul Schaut to Assist in the Growth and Direction of the Burgeoning Internet Marketing Campaign Company -

e-tractions, the leading Internet Marketing Campaign Company, today announced that one of the tech industry's most respected leaders, Paul L. Schaut, former President and CEO of Engage, Inc. (Nasdaq: ENGA), a CMGI company, has joined e-tractions' Board of Advisors.

Schaut, recently recognized by UPSIDE Magazine as one of the year's "UPSIDE Elite 100," has a wealth of experience laying the foundation for the growth of emerging companies. Serving as President and CEO of Engage since 1997, Schaut grew the then 40-person company with $100k in revenue to more than 1,200 employees and more than $200M in revenue. During his tenure at Engage, Schaut was directly responsible for establishing Engage's prominent market position as a leader in interactive marketing solutions, including 10 acquisitions, as well as the closure of private funding and a successful IPO.

"Paul has distinguished himself as a trusted and insightful leader in the tech industry," said Michael Gauthier, president and CEO of e-tractions. "His experience and extensive contacts in the interactive marketing industry are precisely the qualities that make him an invaluable addition to our Board of Advisors. We've long held that in order to be the best in your industry, it's imperative to surround yourself with the best and brightest minds. We're confident that Paul brings all of that and more to e-tractions."

Schaut has nearly two decades of experience in various technology sectors, serving in numerous business development and sales roles for hardware and software companies, from start-ups to large companies. Prior to serving at Engage, Schaut held several executive and management positions including Vice President of Strategic Partnering at Open Market.

"I've taken a hard look at e-tractions' business model, and believe it has the potential to be a major player in the online interactive marketing space," Schaut said. "Based on its present ventures with companies like Shell Oil and Akamai, long-standing successful track record and forward-thinking business initiatives, I believe e-tractions will continue to raise eyebrows in coming months."

About e-tractions
e-tractions, the Bedford, Mass.-based Internet Marketing Campaign Company, was founded in August of 1999 by a team of executives with expertise in the Internet, entertainment, health care and Information Technology industries. e-tractions EnterAct™ technology provides a rapid development environment that can be used by a client's technical staff, freelance designers, agencies, or the e-tractions in-house creative staff to launch targeted marketing campaigns on the Web. Given the range of possible EnterAct solutions, e-tractions campaigns appeal to all market segments, are highly targeted, have no variable cost and give visitors instant rewards for their loyalty. Clients profit from qualified customer traffic, more purposeful and engaging customer dialogue; better information for decision making and greater conversion rates from visitors into loyal customers. e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs.