e-tractions Microsite Publisher breaks new ground in customized marketing for enterprise clients
BEDFORD, MA (April 14, 2006) -- In today's world of global enterprises and business networks, with decision makers and influencers in multiple time zones and often on different continents, business-to-business buying and selling has become increasingly difficult.
Now e-tractions is introducing a tool to enable marketers to reach their key accounts better, faster, cheaper. e-tractions Microsite Publisher (EMP) lets marketers create customized web sites on demand with rich content, calls to action, tracking and reporting.
EMP provides a whole new dimension to account-based marketing.
EMP permits an organization to target each of its customers or prospects with specifically tailored multi-media content unique to that customer's needs. It enables the organization to publish one, hundreds or thousands of individualized sites quickly, easily and inexpensively - with no IT department involvement - and to update those sites just as effortlessly.
Content is easily customized for each account and according to its sales stage.
"The user controls the content and messaging," says Michael Gauthier, CEO and founder of e-tractions. "EMP not only permits highly customized, tailored messaging, it permits consistent messaging."
EMP offers other advantages, says Krishna Krovi, e-tractions' director of sales, who describes EMP as "not just a content push. With its multi-media capabilities, it's a campaign push."
"It's a high-impact tool," adds Krovi. "Its degree of personalization is a big 'wow' factor. It includes extensive data management tracking, reporting and analytics capabilities, and enables strong sales force accountability."
e-tractions provides Internet marketing solutions for both business-to-business and business-to-consumer applications regardless of industry. Economic conditions and consumer behavior are driving companies of all sizes to the Internet to most efficiently reach their sales and marketing goals. Launched in 1999, e-tractions has developed hundreds of online marketing programs in the pharmaceutical, technology, consumer and not-for-profit industries.
For more information on e-tractions EMP or to arrange a demonstration, contact Krishna Krovi at 781-276-1800 or email at kkrovi@e-tractions.com.