Contact:
Krishna Krovi
e-tractions, Inc.
781-276-1800 ext. 23
kkrovi@e-tractions.com
FOR IMMEDIATE RELEASE
e-tractions Wins At The IAC Awards For "Sheep Catapult" Interactive Experience
Lexington, Massachusetts — April 23, 2007 - e-tractions, a leading Internet marketing company, announced today that the firm has been awarded the Best Pharmaceuticals Interactive Application Award for Sheep Catapult in the 2007 Internet Advertising Competition (IAC). Developed by the e-tractions creative team in conjunction with the client brand team, the objective for Sheep Catapult was to create a more engaging online experience for visitors to the client's website. Since the launch of the drug more than two years ago, e-tractions has helped build a database of more than 2 million people—and growing—who've opted-in to learn more about the product. e-tractions contributors to Sheep Catapult include: Nicole Anguish, Paul Griffin and John Lione.
"We're honored to be recognized at this year's IAC Awards. Sheep Catapult is the result of great teamwork and we think it works on several levels," said John Lione, Director of Interactive Services for e-tractions. "It's engaging to a broad audience and has encouraged visitors to linger at our client's website and explore content they might otherwise miss. And it was fun to develop!"
About e-tractions
e-tractions is a Web-based marketing solutions provider that develops, implements and optimizes innovative online marketing campaigns for corporate marketers. e-tractions has earned an award-winning history working with leaders across several industries including pharmaceutical, technology, financial services, consumer and non-profit. Companies that have adopted the e-tractions EnterAct™ platform include BearingPoint, CMP, HP, Progress Software and Sepracor. Founded in 1999, e-tractions is privately held with headquarters in Lexington, MA.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for web development and Internet marketing. Staffed by volunteers, It is made up of Internet marketing, advertising, PR and design professionals who work to improve the quality of advertising, marketing and promotion used to attract visitors to web sites. Since 1997, the Web Marketing Association annual WebAward Competition has been helping the interactive industry promote themselves and their work. Now in its ninth year, the WebAward Competitions have become the premier event for Web developers and marketers worldwide. For more information visit www.webaward.org.