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BOSTON, MA - APRIL 24, 2001 -- BusinessWire

e-tractions Names Gerard Keating Vice President of Engineering

Keating Will Coordinate e-tractions' Product Development And Spearhead Engineering Initiatives With Strategic Partners And Customers

e-tractions, the leading Internet Marketing Campaign Company, today announced it has named seasoned software veteran, Gerard Keating, as Vice President of Engineering. With nearly two decades of experience developing and delivering end-user software, Keating is charged with leading and coordinating the product development and release of e-tractions' EnterActï product suite. Additionally, Keating will spearhead e-tractions' engineering initiatives with strategic partners and customers.

Prior to joining e-tractions, Keating served as Director of Engineering for Engage Technologies, Inc.'s (Nasdaq: ENGA) Profile Server product line and was responsible for leading and managing the development, quality assurance, release engineering and documentation teams.

"As e-tractions broadens and refines its Internet marketing offerings, it is of paramount importance that the company continues to secure top leadership and talent in the software-development arena," said Michael Gauthier, e-tractions President and CEO. "Gerard has a consistent track record of successfully delivering software projects on schedule and within budget and establishing and managing key working relationships with strategic partners. He's a pleasure to work with and we're delighted to welcome him aboard."

Prior to Engage, Gerard served as Director of Software Development for GartnerGroup's Learning division and was responsible for delivering browser-based multimedia course development and delivery software for intranet, Internet and LAN-based deployment.

"I'm delighted to have been selected to lead e-tractions' top notch engineering team," said Keating. "e-tractions has secured several agreements with a growing stable of customers and partners, leading to a number of important development projects and strategic initiatives in the coming months. I'm excited to be part of such a high caliber team and look forward to contributing to e-tractions' success."

About e-tractions
e-tractions, the Bedford, Mass.-based Internet Marketing Campaign Company, was founded in August of 1999 by a team of executives with expertise in the Internet, entertainment, health care and Information Technology industries. e-tractions' EnterActª technology provides a rapid development environment that can be used by a client's technical staff, freelance designers, agencies, or the e-tractions in-house creative staff to launch targeted marketing campaigns on the Web. Given the range of possible EnterAct solutions, e-tractions campaigns appeal to all market segments, are highly targeted, have no variable cost and give visitors instant rewards for their loyalty. Clients profit from qualified customer traffic, more purposeful and engaging customer dialogue, better information for decision making and greater conversion rates from visitors into loyal customers. e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs. For additional information, visit www.e-tractions.com or contact e-tractions at 781-276-1800.