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BOSTON, MA -- July, 2001
e-tractions Garners Investment From ASU International And Enters Partnership With The Leading Insurer To Develop "Theme" Promotions

Targeted Web-Based Promotions Enable Organizations To Achieve Measurable Marketing Results By Influencing And Rewarding Behaviors Within Key Audiences

BOSTON, Mass. - JULY, 2001 e-tractions, the leading Internet Marketing Campaign Company, and ASU International (ASUI), the largest provider of contingency insurance in North America, today announced the formation of an exclusive partnership to create and market a range of engaging "Theme Promotions" with content matter and mega-prizes tailored specifically to target audiences.

Unlike generic promotions, which indiscriminately target anyone willing to participate, e-tractions will provide the technology and creative development for promotions designed to engage and influence specific audiences, thereby achieving measurable results within key groups and/or demographics. In theme promotions, players are presented with information about the actual products being marketed and prizes are directly related to those products. For example, a theme promotion for an automobile maker might award the winner with the company's newest car model.

ASUI - whose client roster includes companies ranging from Blockbuster Video to the National Football league to Visa - will provide the underwriting of the prizes, through it's unique affiliation with Lloyd's of London.

"ASUI is an extremely successful contingency insurance provider whose reach extends to a wide range of on- and off-line audiences in entertainment, sports and Internet-related industries," said e-tractions CEO Michael Gauthier. "Our partnership allows organizations to employ highly creative, targeted 'theme promotion' solutions, powered by e-tractions' EnterAct(tm) technology, to engage, reward and influence their desired audiences."

"Our Internet-related business has skyrocketed in recent years, and we're confident that our partnership with e-tractions, a loyalty-building company with a uniquely effective technology platform, will further our positive growth in the online world," said Bill Hubbard, ASUI CEO.

About ASU International
ASU International LLC was founded in 1982 by Edward (Ted) Dipple. American Sports Underwriters, as it was originally called, pioneered the practice of providing disability insurance to professional athletes. Over time, the business expanded to include entertainers and business executives. Today, ASUI has grown to become the largest provider of contingency insurance in North America, insuring a wide variety of sports and entertainment events, as well as consumer and Internet-related promotions. For more information, visit www.asui.com, or call (781) 994-6000.

About e-tractions
e-tractions, the Bedford, Mass.-based Internet Marketing Campaign Company, was founded in August of 1999 by a team of executives with expertise in the Internet, entertainment, health care and Information Technology industries. e-tractions' EnterAct technology provides a rapid development environment that can be used by a client's technical staff, freelance designers, agencies, or the e-tractions in-house creative staff to launch targeted marketing campaigns on the Web. Given the range of possible EnterAct solutions, e-tractions campaigns appeal to all market segments, are highly targeted, have no variable cost and give visitors instant rewards for their loyalty. Clients profit from qualified customer traffic, more purposeful and engaging customer dialogue, improved information for decision making and greater conversion rates from visitors into loyal customers. e-tractions helps clients build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs. For additional information, visit www.e-tractions.com or contact e-tractions at 781-276-1800.