Contacts:
Mike Gauthier
e-tractions, Inc.
(781) 276-1800 ext. 14
mgauthier@e-tractions.com
Steve Hunter
PAREXEL International MedCom, Inc.
(203) 541-2664
steve.hunter@parexel.com
FOR IMMEDIATE RELEASE
e-tractions, Inc. Enters Into Exclusive Master Services Agreement with PAREXEL International MedCom, Inc.
Bedford, Massachusetts — September 5, 2006 - e-tractions, a leading provider of Internet marketing performance management software and services, has signed an exclusive services and collaboration agreement with the MedCom business unit of PAREXEL International, one of the world's largest pharmaceutical services firms. With the agreement, e-tractions will provide Internet marketing services to PAREXEL International MedCom and its clients.
"We are proud to be selected by PAREXEL as their exclusive partner for Internet marketing services," says Mike Gauthier, president and CEO of e-tractions. "PAREXEL's global stature in medical trials and research is simply unmatched. They have played a role in the development of 23 of the top 25 drugs introduced in 2000 and we look forward to offering our Internet marketing expertise in this expansive arena."
"We are experiencing a dramatic increase in Internet-based business and decided to partner with a best-in-class provider," states Glenn C. Van Deusen, Corporate Vice President and General Manager of PAREXEL International MedCom. "e-tractions was our first choice for an Internet marketing solution partner and we are delighted to bring e-tractions' capabilities to our clients."
About e-tractions
e-tractions is a Web-based marketing solutions provider that develops, implements and optimizes innovative online marketing campaigns for corporate marketers. e-tractions has earned an award-winning history working with leaders across several industries including pharmaceutical, technology, financial services, consumer and non-profit. Companies that have adopted the e-tractions EnterAct™ platform include BearingPoint, CMP, HP, Progress Software and Sepracor. Founded in 1999, e-tractions is privately held with headquarters in Lexington, MA.
About PAREXEL International
PAREXEL International is one of the largest biopharmaceutical outsourcing organizations in the world, providing a broad range of knowledge-based contract research, medical marketing and consulting services to the worldwide pharmaceutical, biotechnology and medical device industries through its offices in 36 countries. With a commitment to providing solutions that expedite time-to-market and peak market penetration, PAREXEL International has developed significant expertise in clinical trial management, data management, bio-statistical analysis, medical marketing, clinical pharmacology, regulatory and medical consulting, industry training and publishing and other drug development consulting services.