Contact:
David Gibson
e-tractions
781-276-1800
dgibson@e-tractions.com
Sara Fraim
MITX
617-871-2155 x203
sara@mitx.org
E-TRACTIONS' SERVICE TYCOON SELECTED AS A 2005 MITX AWARDS FINALIST
(Bedford, MA, September 29, 2005) - e-tractions today announced its Service Tycoon has been selected as a finalist in the Technology category for The 10th Annual MITX Awards. Produced by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.
Begun in 1996, the MITX Awards have grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.
"This is a special milestone for the organization and the commercial internet industry as a whole, both of which have seen significant change, myriad successes and unprecedented growth over the past decade. As technology advances, we will be at the forefront of those advancements." said Kiki Mills, Executive Director of MITX. "Our awards finalists continue to raise the bar and their work is a true testament to how interactive technology has become a core technology for businesses across all industries, nonprofits and educational institutions."
Scheduling service calls is no easy task and ClickSoftware was looking for a fun and lighthearted way to call attention to their very serious service workforce and optimization software. They called on e-tractions to build an online experience where visitors would vie for the title of Service Tycoon.
Working with ClickSoftware marketing executives, e-tractions designed and developed the Service Tycoon game, a challenging experience that quickly makes you realize how difficult it must be to be Service Tycoon in real life. "How hard can it be?", you ask? Put your dispatching skills to the test at: www.servicetycoon.com.
In less than two months after launch, more than 10,000 people have played the game. The Service Tycoon game has become a popular hit for ClickSoftware. So popular that a CD version is now being widely distributed.
Mike Gauthier, President and CEO of e-tractions said, "We've done many successful viral campaigns and approach each with great fear and respect. Service Tycoon breaks many of our own rules for viral marketing design and, as a very successful campaign, shows just how much viral marketing is an art more than a science."
e-tractions will be recognized with the other finalists in the category of Technology at a gala awards ceremony traditionally attended by over 800 of the regionŐs top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 2nd. Tickets can be purchased at www.mitxawards.org.
The 2005 MITX Awards program is sponsored by AOL, Doubleclick, Eyeblaster, IBM, Nixon Peabody LLP, Pointroll, PricewaterhouseCoopers LLC and Backbone Media. Media partners are boston.com and Technology Review.
About e-tractionse-tractions provides Internet marketing solutions for both business-to-business and business-to-consumer applications regardless of industry. Economic conditions and consumer behavior are driving companies of all sizes to the Internet to most efficiently reach their sales and marketing goals. Launched in 1999, e-tractions has developed hundreds of online marketing programs in the pharmaceutical, technology, consumer and not-for-profit industries.
At the heart of every thing we do is EnterAct, the proprietary and unique Marketing Performance Management (MPM) software platform from e-tractions. EnterAct efficiently manages vast amounts of data so that you can effectively reach out to potential customers on the web, convert leads, generate demand and optimize your marketing investment. EnterAct-powered campaigns track online activity, capture visitor information and provide custom reporting available to clients 24/7.
About MITXThe Massachusetts Innovation & Technology Exchange (MITX) accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, interactive marketing, healthcare, and financial services, MITX is the regionŐs premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Cambridge. For more information please go to www.mitx.org.