Contact:
Michael Gauthier, President
e-tractions, Inc.
781-276-1800 ext. 14
mgauthier@e-tractions.com
Felice Kincannon, Chief Customer Officer
e-tractions, Inc.
781-276-1800 ext. 15
fkincannon@e-tractions.com
E-TRACTIONS APPOINTS FELICE KINCANNON AS CHIEF CUSTOMER OFFICER
(Bedford, MA, November, 2005) - e-tractions, a leading provider of Internet marketing solutions, has hired Felice Kincannon to be the company's Chief Customer Officer. Kincannon will be responsible for client satisfaction, relationships with channels and other partners, managing and growing the extensive advisor network and directing the company's marketing efforts.
Felice Kincannon has over 25 years of diverse marketing, business development and advertising experience and was a pioneer in Internet marketing. She has worked with clients as early as 1992 to develop Internet marketing strategies. In addition to working with a variety of clients on their web-based marketing strategies, Felice developed and managed Omnicom's investments in Agency.com, Organic, Razorfish, Red Sky Interactive and Think New Ideas. Says Kincannon, "I am delighted to be working with e-tractions. They have been developing the groundwork for effective internet marketing solutions since 1999 and they're on the leading edge of delivering on the long sought after promise of Internet marketing: accountability".
Kincannon's impressive resume includes: fifteen years at Hill Holliday, founding member of Marketspace, a Monitor Group company, member of Burst Media and Circle Lending Board of Directors, and member of the MIT Council for the Arts.
e-tractions President, Mike Gauthier, explains, "e-tractions is growing rapidly as more companies realize the opportunity for measurable results from Internet marketing. Customer satisfaction and retention is key to our success and Felice's skills and experience are certain to accelerate our growth. Just recently, e-tractions was named to both the Deloitte Regional Fast 50 and the Deloitte National Fast 500 and we are thrilled to have Felice on-board to help us continue, and effectively manage, this growth."
About e-tractionse-tractions, the Bedford, MA-based Internet marketing campaign company, was founded 1999 by a team of executives with expertise in the Internet, Pharmaceutical, and Information Technology industries. At the heart of e-tractions is EnterAct™, their proprietary Internet marketing platform that allows clients to deliver memorable and effective online marketing experiences for their audiences. e-traction's proven and innovative techniques generate quality visitor traffic and transform visitors into qualified, educated leads. From there, e-tractions helps clients use the Internet to build long-term customer relationships and improve brand equity, while increasing revenues and decreasing customer acquisition costs. For additional information, visit www.e-tractions.com.