The Internet has proven itself to be a powerful marketing channel for almost every industry from financial services to travel to consumer goods. It is clearly a powerful tool, ideally suited as an engine for consumer sales. Since 1999, e-tractions has been a leader in Internet marketing and understands what resonates with a variety of important markets such as teens, women and boomers. The EnterAct platform is ideally suited for the kind of quantitative marketing techniques employed by consumer products companies. Clients use EnterAct to rapidly build, test, optimize and scale Internet campaigns. Once launched, the real-time reporting features enable fine-tuning and optimization as needed. Whether the marketing objective is completing the sale or building an email list, EnterAct campaigns are more engaging and effective than banner or key word search techniques alone.
Florida Power and Light (FPL to its friends) wanted to test several messages with a select group before going prime-time to their entire consumer database. EnterAct was more than up for the challenge and a clear winner was identified. Learn how e-tractions made a mole hill out of a mountain of a database.
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