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At e-tractions, we're as comfortable brainstorming for the launch of a new drug as we are assisting in the global launch of an enterprise software application. One of the key strengths of the EnterAct platform is its ability to adapt and drive successful online campaigns regardless of industry. Our clients benefit from the experience and best practices carried over from one industry to the other -- pharmaceutical, technology, financial services, consumer and non-profit. It's all online to us.


e-tractions is a leader in DTC (Direct to Consumer) online marketing in the pharmaceutical industry and has been creatively meeting both prescription and over-the-counter (OTC) marketing challenges since 1999. Currently, EnterAct is providing the online infrastructure and know-how for one of the industry's most successful new product launches in history.

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From our pioneering work with microsites allowing for effective account-based marketing, to innovative campaigns for a wide range of enterprises, e-tractions has assembled a vast array of best practices, tools, software and measurement systems that allow clients to deploy effective marketing programs that get the job done.

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Since 1999, e-tractions has been a leader in Internet marketing and understands what resonates with a variety of important markets such as teens, women and boomers. The EnterAct platform is ideally suited for the kind of quantitative marketing techniques employed by consumer products companies.

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From manufacturing to not-for-profit and everywhere in-between, e-tractions has been there. e-tractions has developed innovative solutions for Toyota, P&G, American Red Cross and The Boston Museum of Science just to name a few.

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e-tractions has served a wide array of industry-leading clients and helped them realize the marketing potential of the Internet.

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