The power of the EnterAct engine is not limited to the pharmaceutical or technology industries. e-tractions has played an important role for some of the worlds largest manufacturing companies including Toyota and Royal Dutch Shell. e-tractions has also developed campaigns targeting sales channel, partners, and other constituents that represent significant business potential for manufacturers. The result is greater mind share among key decision makers and sales producers resulting in stronger, more consistent message for consumers.
In an entirely different direction, e-tractions has a range of not for profit marketing clients including political activists, museums, colleges, and American Red Cross. Each of these organizations has the same challenge: to find new ways to make limited resources drive new sources of funds. On the positive side, Not for profit organizations have some significant advantages over their profit seeking counterparts. These include: a trusted brand, an often narrow and responsive audience, and a contagious passion for what they do. e-tractions translates this energy into engaging, high performing Internet marketing campaigns that do well for those who do good.
Our work with BearingPoint fits into this "other" category. BearingPoint turned to e-tractions to help market their expertise in VoIP technology to key decision makers. The results were off the chart.
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