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Pharmaceutical Industry

Searching for health information is one of the top three reasons why people go online. e-tractions has experience engaging a variety of audiences including: patients, doctors, caregivers and families, employers, insurance companies, business professionals and suppliers. As a result, the e-tractions EnterAct platform is the foundation for one of the most successful product launches in history. EnterAct supports pinpoint, personalized marketing initiatives and offers detailed tracking, reporting, and optimization. Successful Internet marketing strategies are a significant competitive advantage in the modern pharmaceutical and health industries. e-tractions has developed and executed engaging, successful campaigns for both over-the-counter (OTC) and prescription drugs.

Think you can't afford DTC? Think again. With EnterAct, DTC provides top line impact right away and can scale to minimize company risk. Give us some time and we'll deliver a quality audience at a cost that will astonish you.


Case Study: Lunesta

Read about what e-tractions accomplished for the product launch—and continued promotion—of LUNESTA.

Download the case study (PDF) >>

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